{"id":155,"date":"2023-05-20T01:50:27","date_gmt":"2023-05-20T00:50:27","guid":{"rendered":"http:\/\/jgmcfqy.cluster051.hosting.ovh.net\/?page_id=155"},"modified":"2025-07-23T20:43:56","modified_gmt":"2025-07-23T19:43:56","slug":"history","status":"publish","type":"page","link":"https:\/\/africafeedandfood.com\/en\/our-group\/history\/","title":{"rendered":"History"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"155\" class=\"elementor elementor-155\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f435d64 e-flex e-con-boxed e-con e-parent\" data-id=\"f435d64\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5eaef9c elementor-widget elementor-widget-heading\" data-id=\"5eaef9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A historic group and key player in Morocco's agri-industrial landscape since 1978<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92dfeed elementor-widget elementor-widget-spacer\" data-id=\"92dfeed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1148398 elementor-section-height-min-height elementor-section-items-stretch elementor-reverse-mobile elementor-section-boxed elementor-section-height-default\" data-id=\"1148398\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-79a8c1c\" data-id=\"79a8c1c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9dc1aaf elementor-widget elementor-widget-image\" data-id=\"9dc1aaf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"624\" height=\"800\" src=\"https:\/\/africafeedandfood.com\/wp-content\/uploads\/2023\/05\/PDG.png\" class=\"attachment-large size-large wp-image-26340\" alt=\"\" srcset=\"https:\/\/africafeedandfood.com\/wp-content\/uploads\/2023\/05\/PDG.png 624w, https:\/\/africafeedandfood.com\/wp-content\/uploads\/2023\/05\/PDG-234x300.png 234w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-54e29f5\" data-id=\"54e29f5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d28a92b elementor-widget elementor-widget-text-editor\" data-id=\"d28a92b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>You will often be called a <strong>Dreamer<\/strong> before seeing the <strong>Visionary<\/strong> in you.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74c7ff2 elementor-widget elementor-widget-heading\" data-id=\"74c7ff2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Hajj Mohamed ESSALHI, Founder<\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6f04b93 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6f04b93\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b579ebd\" data-id=\"b579ebd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ec7b842 elementor-widget elementor-widget-spacer\" data-id=\"ec7b842\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-548c5b5 elementor-widget elementor-widget-text-editor\" data-id=\"548c5b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>It is the story of a man who has always believed in innovation and who knew how to revolutionize his market. He began with a traditional mill that crushed local and imported barley to produce barley semolina and became a key player in the grain industry.<\/p><p>The growth of the group is linked to the ambitions, values and stability of a family. Its history is a succession of achievements carried out by a visionary founder.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7eae0cc elementor-widget elementor-widget-spacer\" data-id=\"7eae0cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-73e35fb elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"73e35fb\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-472cf93\" data-id=\"472cf93\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0f22770 elementor-widget elementor-widget-timeline_awesome-post-block\" data-id=\"0f22770\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"timeline_awesome-post-block.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n<div class=\"container vertical-5 timeline-post-26124\" id=\"vertical-5\">\r\n\t<div class=\"timeline\">\r\n\t\t<div class=\"swiper-container\">\r\n\t\t\t<div class=\"swiper-wrapper\">\r\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" style=\"background-image: url(https:\/\/africafeedandfood.com\/wp-content\/uploads\/2023\/05\/image-24-1.jpg\" data-year=\"1978\">\r\n\t\t\t\t\t<div class=\"swiper-slide-content\">\r\n\t\t\t\t\t\t<span class=\"timeline-year timeline-info\">1978<\/span>\r\n\t\t\t\t\t\t<h4 class=\"timeline-title\">THE BEGINNING<\/h4>\r\n\t\t\t\t\t\t<p class=\"timeline-text\">The family story begins in Casablanca with: \u2022 Its first barley mill in 1978 \u2022 The durum wheat mill in 1990 \u2022 The second barley mill in 1997.<\/p>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" style=\"background-image: url(https:\/\/africafeedandfood.com\/wp-content\/uploads\/2023\/05\/image-25-1.jpg\" data-year=\"2003 - 2006\">\r\n\t\t\t\t\t<div class=\"swiper-slide-content\">\r\n\t\t\t\t\t\t<span class=\"timeline-year timeline-info\">2003 - 2006<\/span>\r\n\t\t\t\t\t\t<h4 class=\"timeline-title\">DEPLOYMENT<\/h4>\r\n\t\t\t\t\t\t<p class=\"timeline-text\">\u2022 Creation of CASAGRAINS with a large storage capacity of 81,000 tons \u2022 Implementation of a distribution platform for cereals and raw materials for livestock and poultry \u2022 Launch of BODOR MILLS, leader in the durum wheat semolina industry.<\/p>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" style=\"background-image: url(https:\/\/africafeedandfood.com\/wp-content\/uploads\/2023\/05\/Couscous.png\" data-year=\"2008\">\r\n\t\t\t\t\t<div class=\"swiper-slide-content\">\r\n\t\t\t\t\t\t<span class=\"timeline-year timeline-info\">2008<\/span>\r\n\t\t\t\t\t\t<h4 class=\"timeline-title\">INTEGRATION<\/h4>\r\n\t\t\t\t\t\t<p class=\"timeline-text\">\u2022 NOUVELLE HADID: specialization in wheat milling with a capacity of 350 tons\/day \u2022 CASAGRAINS LOGISTICS & DAILY DISTRIBUTION: logistics optimization \u2022 SAHEL Mill: barley mill \u2022 KAYNA GROUP: first modern industrial pasta and couscous complex.<\/p>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" style=\"background-image: url(https:\/\/africafeedandfood.com\/wp-content\/uploads\/2023\/05\/image-28-1.jpg\" data-year=\"2010 - 2014\">\r\n\t\t\t\t\t<div class=\"swiper-slide-content\">\r\n\t\t\t\t\t\t<span class=\"timeline-year timeline-info\">2010 - 2014<\/span>\r\n\t\t\t\t\t\t<h4 class=\"timeline-title\">DIVERSIFICATION<\/h4>\r\n\t\t\t\t\t\t<p class=\"timeline-text\">\u2022 Acquisition of SN EDDIK (animal feed) \u2022 Launch of COUVOIRS RHAMNA and 4 breeding farms in partnership with HY-LINE (global leader) \u2022 Acquisition of IMANDY MILLS (770 tons\/day) and construction of one of Morocco's largest silos by IMANDY GRAINS (120,000 tons).<\/p>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" style=\"background-image: url(https:\/\/africafeedandfood.com\/wp-content\/uploads\/2025\/06\/147874-1.jpg\" data-year=\"2016\">\r\n\t\t\t\t\t<div class=\"swiper-slide-content\">\r\n\t\t\t\t\t\t<span class=\"timeline-year timeline-info\">2016<\/span>\r\n\t\t\t\t\t\t<h4 class=\"timeline-title\">INTERNATIONALIZATION <\/h4>\r\n\t\t\t\t\t\t<p class=\"timeline-text\">\u2022 Signing of the first joint venture in West Africa dedicated to the poultry industry with SOMMAVI \u2022 Signing of a second joint venture in Mauritania with local partners (SMV) and construction of an integrated poultry complex.<\/p>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" style=\"background-image: url(https:\/\/africafeedandfood.com\/wp-content\/uploads\/2023\/05\/image-31-1.jpg\" data-year=\"2020 - 2021\">\r\n\t\t\t\t\t<div class=\"swiper-slide-content\">\r\n\t\t\t\t\t\t<span class=\"timeline-year timeline-info\">2020 - 2021<\/span>\r\n\t\t\t\t\t\t<h4 class=\"timeline-title\">GROWTH<\/h4>\r\n\t\t\t\t\t\t<p class=\"timeline-text\">\u2022 Launch of EDDIK, industrial unit specialized in compound animal feed \u2022 New pasta and couscous production lines and strengthening of the poultry sector.<\/p>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" style=\"background-image: url(https:\/\/africafeedandfood.com\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-20-at-16.55.30-3-scaled.png\" data-year=\"2024\">\r\n\t\t\t\t\t<div class=\"swiper-slide-content\">\r\n\t\t\t\t\t\t<span class=\"timeline-year timeline-info\">2024<\/span>\r\n\t\t\t\t\t\t<h4 class=\"timeline-title\">VISION<\/h4>\r\n\t\t\t\t\t\t<p class=\"timeline-text\">\u2022 Launch of a new joint venture in Senegal: GRANDE SEMOULERIE DU S\u00c9N\u00c9GAL \u2022 Increase in pasta and couscous production capacity \u2022 Increase in animal feed capacity \u2022 Bag Industry \u2022 Strengthening of group governance and supervision.<\/p>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" style=\"background-image: url(https:\/\/africafeedandfood.com\/wp-content\/uploads\/2025\/08\/eggs-7570512_1920.jpg\" data-year=\"2025\">\r\n\t\t\t\t\t<div class=\"swiper-slide-content\">\r\n\t\t\t\t\t\t<span class=\"timeline-year timeline-info\">2025<\/span>\r\n\t\t\t\t\t\t<h4 class=\"timeline-title\">New expansion<\/h4>\r\n\t\t\t\t\t\t<p class=\"timeline-text\">Africa Feed & Food (AFF) is strengthening its footprint in the poultry sector with the full acquisition of three companies specializing in the production and marketing of table eggs: Dawajine Oulad Said, Oeufs Riad, and Raviculture.<\/p>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t<div class=\"swiper-button-prev\"><\/div>\r\n\t\t\t<div class=\"swiper-button-next\"><\/div>\r\n\t\t\t<div class=\"swiper-pagination\"><\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div>\r\n\r\n\r\n<script>\r\n(function ($) {\r\n\t'use strict';\r\n\r\n\t$(document).ready(function() {\r\n\t\tvar teamSwiper = new Swiper ('.vertical-5 .timeline .swiper-container', {\r\n\t\t  \tloop: false,\r\n\t\t  \tspeed: 1600,\r\n\t\t  \tpagination: {\r\n\t\t        el: '.swiper-pagination',\r\n\t\t        clickable: true,\r\n\t\t        renderBullet: function (index, className) {\r\n\t\t        \tconsole.log(index);\r\n\t    \t\t\tvar year = document.querySelectorAll('.swiper-slide')[index].getAttribute('data-year');\r\n\t\t          \treturn '<span class=\"' + className + '\">' + year + '<\/span>';\r\n\r\n\t\t        },\r\n\t\t      },\r\n\t\t  \tpaginationClickable: true,\r\n\t\t     navigation: {\r\n\t\t        nextEl: '.swiper-button-next',\r\n\t\t        prevEl: '.swiper-button-prev',\r\n\t\t      },\r\n\t\t  \tbreakpoints: {\r\n\t\t    \t768: {\r\n\t\t      \tdirection: 'horizontal',\r\n\t\t    \t},\r\n\t\t\t\t1024: {\r\n\t\t\t      direction: 'vertical',\r\n\t\t\t    }\r\n\t\t  \t}\r\n\t\t});\r\n\t});\r\n})( jQuery );\r\n<\/script>\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A historic group and key player in Morocco&#8217;s agri-industrial landscape since 1978 You will often be called a Dreamer before seeing the Visionary in you. Hajj Mohamed ESSALHI, Founder It is the story of a man who has always believed in innovation and who knew how to revolutionize his market. He began with a traditional [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":157,"parent":65,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"categories":[147],"tags":[],"class_list":["post-155","page","type-page","status-publish","has-post-thumbnail","hentry","category-about"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>History - Africa Feed and Food<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/africafeedandfood.com\/en\/our-group\/history\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"History - Africa Feed and Food\" \/>\n<meta property=\"og:description\" content=\"A historic group and key player in Morocco&#8217;s agri-industrial landscape since 1978 You will often be called a Dreamer before seeing the Visionary in you. 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Hajj Mohamed ESSALHI, Founder It is the story of a man who has always believed in innovation and who knew how to revolutionize his market. 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