Africa Feed & Food, the pan-African agro-industry leader, is a major player in the cereal and poultry industries as well as in promoting investment and exports in Africa. The fully integrated Group benefits from strong synergies between its business units.
Dear employees, clients, partners, and loyal suppliers,
During this period of reflection on our entrepreneurial journey, I wish to address you with profound gratitude and sincere appreciation.
Throughout these many years, you have been far more than mere economic actors in our ecosystem. You have become the fundamental pillars of our collective success.
Each in your own way, with your unique specificity and value, you have left your indelible mark on our history and contributed decisively to our development. You have transformed our challenges into opportunities, our projects into successes, and our ambitions into tangible realities.
This human and entrepreneurial adventure we share could never have reached such magnitude without your presence by our side.
This is why I would like to thank you warmly, from the bottom of my heart, for this mutual trust that unites us, for this exceptional synergy we create together.
Together, toward the future, with all of you by our side.
The dynamic pursuit of new ambitions unfolds under the enlightened direction of President A. Chermati. His strategic approach has successfully stabilized existing foundations while cultivating a resolutely modern leadership style, thereby opening new horizons for promising future prospects.
Our group has managed to build and consolidate a significant economic heritage and pursue its growth in a highly competitive environment. With its 15 companies operating across five business sectors, the modern, structured, and dynamic family group now occupies a privileged position among the elite of the country’s major industries. Since the creation of its first entities, the group has successfully faced the evolving economic demands of its time by adapting to changes and anticipating future challenges.
We made the strategic choice of diversification and integration by participating in key activities in the grain and poultry industry and related activities, while integrating the majority, if not all, of the links in the chain. Today, we continue to pursue our investment policy in promising industries while remaining open to new challenges that respect the values we have established.
Strategic Positioning
The group has established itself within the national agro-industrial elite through an intelligent diversification approach, focusing primarily on the cereal and poultry sectors, which are strategic sectors for the Moroccan economy.
Structure and Organization
With 15 companies spread across 5 sectors, the group has adopted a vertical integration strategy, controlling the majority of the value chain links. This approach allows it to control its costs and optimize its profitability.
Adaptability and Vision
The emphasis placed on the ability to adapt to economic changes and anticipate future challenges demonstrates modern and proactive management. This strategic agility probably explains its resilience in a highly competitive environment.
Growth Philosophy
The group continues to invest in promising industries while remaining true to its fundamental values, suggesting a balanced approach between expansion and preservation of family identity.
The Group in Figures
The largest logistics and storage capacities in Morocco
WE PROVIDE
High-quality services to our customers while maintaining the highest standards of integrity and sustainability.
WE CREATE
Customized products by developing innovative research and production methods using our proprietary technologies.
WE ACT
Throughout an integrated value chain that allows us to transform food through sustainable solutions and fulfill our clients’ and partners’ needs quickly and effectively.
